Jumat, 28 Februari 2014

[O472.Ebook] Ebook Free The Smart Organization: Creating Value Through Strategic R&D, by David Matheson, James E. Matheson

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The Smart Organization: Creating Value Through Strategic R&D, by David Matheson, James E. Matheson

The Smart Organization: Creating Value Through Strategic R&D, by David Matheson, James E. Matheson



The Smart Organization: Creating Value Through Strategic R&D, by David Matheson, James E. Matheson

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The Smart Organization: Creating Value Through Strategic R&D, by David Matheson, James E. Matheson

Why do some firms continually make poor R&D decisions while others can deliver a stream of successful products and services? According to the Mathesons, successful firms have internalized the nine interlocking principles of smart R&D - the building blocks of a corporate culture that emphasize making the right strategic decisions at the right times, and aligning organizational practices to support these decisions and sustain their results. The nine principles include embracing uncertainty, opening information flows, and encouraging systems thinking. Once in place, these values enable companies to make appropriate choices about their R&D planning, portfolio management, and project strategies. The authors stress the importance of evaluating trade-offs, investigating alternatives, and getting buy-in across functions to ensure that decisions will be viable from both technological and managerial perspectives. They use best practice examples from companies including General Motors, Pilkington Glass, and BankOne of Ohio to demonstrate that the methods used to enrich R&D planning can be applied more broadly to create, in effect, the smart organization.

  • Sales Rank: #631879 in Books
  • Published on: 1997-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 6.50" w x 1.50" l, 1.41 pounds
  • Binding: Hardcover
  • 304 pages

Review
"If more companies were to act like this, there might be less demand for off-the-peg strategies from consultants." -- The Economist, July 11, 1998

From the Back Cover
Over the past eight years, we implemented new decision processes based on the nine principles found in The Smart Organization. The result has been a change in the openness of our decision processes, the evolution of an improved attitude toward learning, and significant value added for GM's shareholders. --Vincent P. Barabba, General Manager, Corporate Strategy and Knowledge Development, General Motors Corporation

This major work describes the practices that permit an organization to derive the most benefit from making quality decisions following the fundamental methodology of the Stanford school of decision analysis.' The Mathesons' book draws on more than 30 years' experience in management consulting and research. Their design for the smart organization' should capture the attention of any smart executive leader. --Ronald A. Howard, Professor and Director, Decisions and Ethics Center, Department of Engineering-Economics Systems and Operations Research, Stanford University

Bayer has used the SDG approach for the last six years, and we have found the process extremely useful. The Smart Organization elucidates both process and methodology, using a clear concept and lively examples from real business situations. --Dirk Suwelack, Ph.D., Head of Strategic Planning, Business Group Pharmaceuticals, Bayer AG, Leverkusen, Germany

With sharply drawn examples from Medieval longbows to space shuttle o-rings, the Mathesons' book enables us to carry home vivid pictures of the path to organizational enlightenment. The fundamental principles they outline were the guide to the re- engineering of drug discovery and development at Eli Lilly and Company. --W. Leigh Thompson, Ph.D., M.D., Retired Chief Scientific Officer, Eli Lilly and Company, and CEO, Profound Quality Resources, Ltd.

About the Author
David Matheson is a principal in Strategic Decisions Group's London office and director of the research efforts that identified the best practices and the Nine Principles of Smart R&D. Jim Matheson is a world-recognized authority on decision analysis and its application. He is a co-founder and director of Strategic Decisions Group, an international management consulting firm headquartered in Menlo Park, California, and director of the firm's R&D practice.

Most helpful customer reviews

11 of 12 people found the following review helpful.
Great book. If you liked the HBR article, you'll love this!
By T. Noyes
Frequently organizations face the challange of what not to do. They tend to believe in the person presenting the idea, rather then creating a rigorous process for evaluating the options before them. Companies adopting best practices in managing their investment options realize substantial gains in their long term bottem line. This book quantifies this performance difference, and what the best practices are across a range of industries.
Why aren't organizations more rigorous in selecting projects? The book outlines several barriers which are extremely relevent:
� It will make a popular champion look bad,
� Organizational resistance to change, or cannibalization of an existing business for a new opportunity,
� We confuse the urgent with the important,
� Its hard to agree on measures and success criteria
� People are afraid of making the wrong prediction, so they don't make any,
� Its hard to normalize results from different contributors,
� Business plans are not integrated with new project activity,
� Power and politics, a methodical evaluation leaves no room for interpretation and "behind the scenes" trade offs between groups and individuals,
� Lack of strategy.
The best practices outlined in this book are backed by substantial research. I would have like to have seen a few additional chapters on application of best practices in real companies ... a case study of a turn around.

4 of 7 people found the following review helpful.
One of the best organising frameworks I've met
By Christopher Macrae
The Strategic Decisions Group framework for smart organisation is informative. One reason for this is that the authors are reporting a practical benchmark study of R&D which appears to include every American corporate I've ever heard of. They do readers the great favour of synthesising this into a 9 principle framework for Smart Organisation. 3 principles for achieving purpose: -continual learning -value creation culture -creating alternatives 3 principles for mobilizing resources: -open inforamtion flow -disciplined decision making -alignment and empowerment 3 principles for understaning environment: -systems thinking -embracing uncertainty -outside-in strategic perspective What I especially like is that for each principle 5 How do you knows? are given scaling the difference between an organisation which hasn't got a clue about the principle (not smart) to one that lives it (smart org) For example these are the 5 how-you-knows of alignment & empowerment: 1 Examine the strategies at different levels (eg technology strategy to portfolio strategy to project startegy). In smart org: there are clear strategies at all levels taht provide useful guidance for decision making. Strategies at one level are clearly linked to the next. Lower level strategies interpret and carry out the implementation of higher-level strategies. In not-smart: few strategies or they provide little guidance for decision-making. They are viewed cynically as corporate PR. Links among strategies are absent, unclear or ambiguous 2 Examine the value measures used to evaluate decisions at different levels. In smart org: there are clear measures of value at all levels. Value measures at one strategic level are clearly linked through the strategy to measures at the next level. In non-smart: There may be no value measures. If there are, each level sets its own values or decision criteria, with no special requirement that they be related to values and strategies at other levels. 3 Examine the approvals required to make or carry out important decisions. In smart org: Decisions require few approvals because people understand the strategy and are trusted to carry it out. Meetings with upper management are viewed as adding value. In not-smart: Decisions require many levels of approval. Review meetings are perceived as wasting time. Often meetings with upper management are feared because it may redirect efforts and change priorities without clear reason. Upper management often feels overloaded with the need to check on subordinates. 4 Examine the roles of people involved in an important recent decision. In smart orgs: Many people participated in the decision process,at multiple levels in the organisation. A dialogue was carried out in the process that continually aligned and refined the vertical links. Management at different levels collaborated to build a high quality decision and achieved aligned commitment to action. In non-smart: Either few people participated in the decision or so many did that the process got bogged down. Typically, lower level employees make proposals to upper levels for approval or rejection 5 Examine a recent decision that was controversial. In smart org: People unified around the decisions aand carried it out with little intervention. They understood the reasons for the decision and believe the organisation is carrying out a sensible strategy for creating value. In non-smart: The decision did not stick and was undone or remade over and over again. 100+ of us are discussing frameworks like these in a free e-mail group : Organising Creativity Network. e-mail me, Chris Macrae, at wcbn007@easynet.co.uk if you are passionately interested.

8 of 8 people found the following review helpful.
Great insights for all concerned with strategy and renewal.
By A Customer
Focusing on large R&D intensive organizations, this book explores nine key principles that make these enterprises effective, such as: open information flow, systems thinking, and continual learning. The author's emphasize the decision making process as a means of changing and improving overall organizational performance. If you are seeking new insights into how strategy is developed, excellence can be achieved in decision making, and organization renewal can be realized, you will find this book enlightening and fascinating reading. The insights offered here are by no means limited to high-technology firms; they apply to any organization seeking to be successful in today's fast-paced markets. This work includes an organizational IQ test (a diagnostic tool) for identifying root causes of the barriers to improving decision processes. There is an impressive amount of knowledge about organization to be gleaned in The Smart Company. Whether you are a technology -based bus! iness or not, you will find many nuggets in this work. We highly recommend it.

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Jumat, 14 Februari 2014

[A970.Ebook] PDF Download Baby Love: Sequel to 'Maybe Baby', by Andrea Smith

PDF Download Baby Love: Sequel to 'Maybe Baby', by Andrea Smith

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Baby Love: Sequel to 'Maybe Baby', by Andrea Smith

Baby Love: Sequel to 'Maybe Baby', by Andrea Smith



Baby Love: Sequel to 'Maybe Baby', by Andrea Smith

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Baby Love: Sequel to 'Maybe Baby', by Andrea Smith

'Baby Love' is the sequel to 'Maybe Baby.' This second installment in the 'Baby Series' of books finds Trey Sinclair, the handsome attorney from Atlanta and Tylar Preston his fiancee new parents to an adorably baby girl. As their wedding approaches, Tylar is once again haunted by recurring nightmares that leave her fearful for the safety of her baby. She struggles to unravel her past with the help of a psychologist at Trey's insistance. Together they delve back into Tylar's childhood which opens the door allowing her to secure her future happiness. All is not without cost and there are plenty of surprises along the way! Their journey together is often rocky with unexpected twists and turns along the way; their passion is relentless. They give each other strength during the difficulties they encounter with friends and family in this continuing story of love and commitment.

  • Sales Rank: #9569036 in Books
  • Published on: 2012-12-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .76" w x 6.00" l, 1.00 pounds
  • Binding: Paperback
  • 336 pages

About the Author
A.M. Smith is a successful author of two erotica-romance novels. Having completed her first novel 'Maybe Baby' earlier in 2012, she was encouraged by readers for a sequel. This promoted the release of 'Baby Love' in late 2012. She is working on her third and final installment of the 'Baby' series titled, 'Be My Baby' due to be released in the winter of 2013.

Most helpful customer reviews

3 of 3 people found the following review helpful.
5 stars! The Baby series, book 2 of 3. Epic family saga with a wonderful Heroine & a larger-than-life, yet "tangible" alpha male
By Avid Reader
This is a recently released trilogy by Andrea Smith. A stand-alone sequel (book 4), told from a side character's - Gina's - POV is in the works, but you can read book 1-3 as there is no cliffhanger at the end of book 3. I highly recommend this series!

It's an epic family saga about Trey and Tylar and their extended and growing family. Andrea Smith is a spellbinding storyteller. I am not sure how to fairly describe her brilliance other than that her writing really clicks with me; It's engaging and humorous and her choice of vocabulary is very stimulating. Her character development is excellent - both Trey and Ty are wonderful and their chemistry is hot, hot, hot. And there are many, many amazing side characters as well. Ms. Smith as definitely a new author to follow.

Since there is a mystery to be solved it's critical that you read these books in order. Though I have kept my review below "general" it may contain some spoilers. If you haven't read book 1, please stop here go back and start with book 1. As matter of fact, drop everything and hurry up and read this series!

BOOK 2

Hero: Trey Michael Sinclair: 31+ years old/attorney/$$$/brown hair/blue eyes
Heroine: Tylar "Ty" Sinclair, formerly Preston: 21+ years old/mother (former student)/brown hair/amber eyes

This book is told from Tylar's POV.

I really enjoyed this series with the less common approach of the couple coming together and the readers getting to follow them in their relationship. So we first met Trey and Tylar in Maybe Baby. They are just about to get married and they have a beautiful one-month old daughter Preston Michaela Sinclair (DoB 5/4/2012). The story goes from there.

Book 2 is mostly about the mystery surrounding Ty's past. There will be much happening; some dramatic and frightening events and other simply wonderful news and developments. And of course there is always some new drama with the Sinclair's.

I think Ty really developed and grew (up) in this book. She is a mother and a wife now. Trey also grew. He is still the very much in control, hot sexy, successful alpha male. But with him becoming a father and a husband, we get to see another dimension to him - more tangible - like he becomes even more real. In closing let me say this about our precious Preston aka "Bobbin" aka "Chubbers" aka "Vampira". She is just the sweetest, most adorable, lovable baby girl. Thanks to Ms. Smith's writing, Preston felt so real - there were many occasions where I wanted to reach my hand through my Kindle to touch her. What a blessing!

"I personally guarantee you that you will carry all of the children that I can possibly give you. You were born to be a mother amongst other things."

"You know Tylar, you are never sexier in my eyes than when I watch you nurse our baby. I can't explain it but it is definitely a turn-on."

"You heard her baby - she thinks Preston needs a brother or sister. Besides, it's been like four days."

***
Hero rating: 5 stars
Heroine rating: 5 stars
Sex scenes rating: 4.5 stars
Sex scenes frequency: 5 stars
Storyline concept rating: 5 stars
Storyline execution rating: 5 stars
Storytelling skills rating: 5 stars
Story ending rating: TBA
Book editing rating (5 = no edits spotted): 4.5 stars
******************************
Overall rating: 5 stars

Would I recommend this series: Yes.
Would I re-read this series: Yes.
Would I read future books by this author: Yes.

3 of 3 people found the following review helpful.
Adorable
By Amazon Customer
I loved this book
There was so many twist ans turns that left me wanting more. I loved the connection trey and Tylar have. I actually bought my kindle just so i didn't have to wait for it to be released in paper back form.

3 of 4 people found the following review helpful.
Makes me smile!!
By Shamika @ Sticky Reads
This is the 2nd book in the Baby Love series. It was excellent. I found myself laughing out loud several times and truly enjoying Trey and Tylar along with their precious baby Preston! Preston is adorable and Tylar's interactions with her were so much like a normal new mom and brought back some memories. These characters are so relatable and real, and makes them feel like family. I'm glad to see that Tylar is putting together the pieces of her past and with Trey being such a supportive husband helping her through some rough times. The supporting characters a great also. Gina is a spitfire and I'm glad her story is moving along. Trey & Tylar's naps are plentiful and Tylar does love her protein! Great to read about a married couple truly enjoying each other. Now on to book three since this left off with a huge cliffhanger! Great job Andrea! You have a definite winner on your hands as this series is great.

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[G718.Ebook] PDF Ebook Fundamentals of Anatomy & Physiology, by Frederic Martini, William C. Ober, Claire W. Garrison, Kathleen Welch, Ralph T. Hutchings

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Fundamentals of Anatomy & Physiology, by Frederic Martini, William C. Ober, Claire W. Garrison, Kathleen Welch, Ralph T. Hutchings

This is an introductory anatomy and best-selling text for 2-term introductory anatomy and physiology courses. Features superior text pedagogy and award-winning art program managed by Dr. William Ober. New Navigator icons guide students through the material. New MediaLabs featured in every chapter. Each book is shipped with the Applications Manual and Martini Interactive CD-ROM which contains images from the Visible Human project.

  • Sales Rank: #1044838 in Books
  • Published on: 2001-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 8.50" w x 1.75" l,
  • Binding: Hardcover
  • 1246 pages
Features
  • Enter your state here

From the Publisher
Martini is the only text designed specifically to meet the needs of today's diverse student population. It combines a unique and market-standard art program with flexible, rich pedagogy and clear, accurate scientific exposition. An outstanding and well-integrated multimedia package provides excellent classroom support and independent learning opportunities.

From the Inside Flap
Preface CHANGING TIMES

When the First Edition of Fundamentals of Anatomy and Physiology was published in 1989, the options available for presenting, studying, and applying principles of anatomy and physiology (A & P) were much more limited than they are today. Our knowledge base has also expanded tremendously. As we proceed into the new millennium, we know much more than ever before about the biochemical and molecular foundations of many normal physiological processes, we understand the molecular origins of many diseases, and we are close to completing an initial survey of the human genome. This enhanced understanding has led to the development of effective new treatments, protocols, and interventions to combat disease, reduce suffering, and promote good health. Many of these advances could not have been made if they were not preceded by improvements in the speed and reliability of computers. Modern technology, especially computers and the Internet, has changed our daily lives and is reshaping our societies in many ways.

The emerging medical technologies allow us to perform complex surgical procedures on individual organs or to target specific cells within an organ. We can manipulate the DNA within cells, and we can even clone genetically identical animals, although we are still unable to repair even the simplest genetic defect in humans. Many people are horrified by what we can now do with technology; others are intent on pushing ahead without a clear idea of the ultimate destination. Nevertheless, all of us are affected by modern technology. Technology has become a means for acquiring and distributing information, and medical professionals have learned to use technology to increase their effectiveness as well as to improve the quality of medical care.

By enhancing the availability of specific information, modern technology has affected how each of us deals with information in general. In many cases, rowing where to look for information is preferable to dying to memorize specific data. That is certainly the end in the training of medical and allied health professionals today. Students begin by mastering the technology and memorizing a substantial core of basic conceptual information. In the process, they are also given (1) a "mental framework" for organizing new information, (2) the ability to access additional information when needed, by consulting relevant print or electronic data sources, and (3) an understanding of how to apply their knowledge to solve particular problems. The same skills are equally important to people in other career paths. To be effective in almost any job today, you must know how to access and absorb new information, to use (or learn to use) available technology, and to solve problems.

The ultimate goal of any anatomy and physiology course should be to empower students to use their conceptual understanding to solve problems. Preparation for this goal involves a substantial amount of memorization, but the burden of memorization is reduced if the relevance of the information is evident. Fundamentals of Anatomy and Physiology has been designed to place the information in a meaningful context and to help students develop their problem-solving skills. The electronic enhancements, including the enclosed CD-ROM and the Companion Website, make it easy for students and instructors to use current technology to access and manage information. A & P TODAY

Over the last 5 years I have visited instructors and students at campuses throughout North America, Australia, and New Zealand. I have found that most instructors are aware of this relationship among information, technology, and problem solving. I have also found them seeking answers to similar questions, which could be summarized as follows:

How do I find the time? How much material should I teach? Which media should I use?

These questions are asked by college faculty members in all courses; in fact, a very similar set of questions is asked by students. (See "To the Student" on page xxix.) The situation is probably more troublesome in A & P than in other courses, because this is the first college-level science course many of these students will take. They must learn not only a new vocabulary but also new ways of studying and organizing information. For most instructors, teaching anatomy and physiology has never been more challenging; in addition to teaching terminology, facts, and concepts, instructors must help their students be good problem solvers. Mastering terminology, facts, and concepts is of little value if that mastery cannot be used to solve problems. It would be analogous to a person's knowing all the parts of an automobile and the concepts behind the internal combustion engine without being able to back the car out of the garage and drive it away.

The focus of this text and its support materials has been to simplify the teaching and learning of anatomy and physiology. In the revision process, I've tried to address each of the above questions.

How do I find the time? Nothing I can do can give any of us more time. But I have tried to help you make better use of the time you do have. My approach has been (1) to provide a range of options for reducing preparation time for classroom presentations, and (2) to improve the delivery of information in the text and supplements package so that it can assume more of the teaching load. How much material should I teach? The answer will vary from class to class and from instructor to instructor. Some courses have prerequisites, many others do not; some courses are taught to prenursing students, others to physical education students, and still others to general biology students. Few instructors cover all the material in the textbook. Therefore, I have tried to assist both instructors and students by making the chapter organization clear at the outset and by providing an internal structure that helps instructors decide—before they read the section—whether the material in it is relevant for their class. Sections can be assigned or skipped as needed without interrupting the flow of information. Which media should I use? Instructors vary widely in their need for media products. This variety reflects differences in teaching styles and in classroom facilities. I have visited schools where "multimedia" means colored chalk and other schools where every seat in the lecture hall has a response pad and a data port for a laptop computer. My answer to this question, then, is "How do you want to deliver the key information?" All lecturers rely on visual support of one kind or another. The resources available with this textbook run the gamut from transparencies to a videotape and laser disk, to digital video, and a CD-ROM with an Image Bank and PowerPoint Gallery of slides for computer presentations. For those interested in Web courseware, you can start simply and easily with the Syllabus Manager at the Companion Website to supplement the lecture or lab work, or use WebCT or Blackboard to design distance-learning or Web-based courses. The content is consistent across the various formats. For example, all art in the textbook is prepared by a team of two medical illustrators, so the art is consistent from figure to figure and chapter to chapter. That same art appears on the image bank, in the PowerPoint slides, and on the website, and it forms the basis for the animations and tutorials. In short, the key information is available to you, however you choose to deliver it.

I have often heard the statement "all A & P books are the same." Well, yes and no. All books in this market are about the same size and length, and they all have a similar organization, colorful illustrations, and an assortment of supplements. However, that does not mean that all A & P books are exactly alike, any more than all cars are alike simply because they all have engines and tires and can transport you from one place to another. This textbook has been designed to meet specific needs. How were those needs determined? Personal experience has helped, but no one person has a complete view of any situation. So, wherever and whenever possible, I have met with instructors and students to learn more about shared problems, solutions, and perspectives. Prentice Hall has sponsored student focus groups and instructor focus groups, giving me the opportunity to get direct feedback and to "test-drive" new features. I have received hundreds of letters, phone calls, and email messages from instructors and students with comments and suggestions about this textbook and its supplements. The result is a package that is more than just "reliable transportation"—it will help you negotiate the curves and avoid the potholes. The textbook's important and distinctive features are explained in "To the Student" (page xxix). I urge you to read it before your course gets under way. WHAT'S DIFFERENT ABOUT THE FIFTH EDITION

Each new edition requires some revising and updating, and that was certainly the case here. In the process, I reexamined the material within each chapter to see what steps could be taken to improve the delivery of information and clarify key concepts. This reexamination was the key to demonstrating the relevancy and applicability of the material, to integrating the components of the learning system more effectively, and to providing additional opportunities for enhancing student understanding during lectures, lab periods, and study times through the use of appropriate technologies. To give you an idea of the scope and nature of the changes, I will begin with changes to the textbook and then consider changes to the teaching and learning system as a whole. CHANGES TO THE NARRATIVE

The basic chapter sequence and organization of the text remains unchanged. However, in response to instructor and student feedback, I have streamlined the delivery of key physiological concepts and developed a new feature, called a Navigator, to help students keep track of their progress through the material. Simply put, a Navigator is a flow chart that includes the key topics covered within a section. This new feature is presented first as a full-size figure, accompanied by a narrative overview. It then reappears in simplified form each time the reader "steps" from one key topic to another. The Navigator concept, which sounds simple, actually entailed more than just creating new artwork and adding overviews. In some cases, it involved the resequencing of material and led to the creation of summary tables that review key concepts before the next "step" is taken. This approach is suitable neither for all topics nor for all chapters, but it is a big help in getting through tough sections that deal with abstract physiological concepts. For instance, Navigators are used in Chapters 12 (neurophysiology), 21 (cardiovascular physiology), 22 (immunity), 23 (respiratory physiology), and 25 (cellular metabolism). A comparable pattern of presentation—overview followed by blocks of text and art accompanied by summary tables—has been used throughout, even in chapters that do not contain Navigators. CHANGES TO THE ART PROGRAM

Both anatomical structures and physiological processes must be visualized if students are to understand them. One of the greatest strengths of the art program in this textbook has been that all illustrations in all chapters have been created by the same two medical illustrators: Bill Ober, M.D., and Claire Garrison, R.N. Their efforts in previous editions have resulted in awards from the Association of Medical Illustrators and from the Text and Academic Authors Association. Having one team responsible for the visual presentation of information ensures that structures and processes are depicted in a consistent manner from figure to figure and from chapter to chapter; Fundamentals of Anatomy and Physiology is the only A & P textbook that has a unified art program. (To learn more about Bill and Claire, please see their brief biographies on page iii.) We work together as the manuscript evolves, and they read key sections of the manuscript to make sure that the visual and narrative presentations are in alignment. In addition, we have been able to work with Ralph Hutchings, a biomedical photographer recently cited as one of the best photographers of the twentieth century for his anatomical portrayals of the human body. Bill and Claire have incorporated many new photos into the textbook and the Companion Atlas of the Applications Manual, and Ralph's photos appear in the textbook, and in the media, Companion Atlas, and lab manuals that accompany the Fifth Edition.

A detailed examination of virtually any chapter in the Fifth Edition will reveal both subtle and dramatic improvements and additions to the illustration program. Dramatic improvements in the art program for this edition include the following:

Chapters 7-9:New bone photographs have been supplied by Ralph Hutchings, and several photos have been enlarged. New views have been added, providing additional perspectives on the structure of the elbow, hip, and knee joints. Chapter 10: Several new illustrations have been added, and the sequence has been reordered to create visual links between succeeding figures and to help students better visualize the key aspects of muscle physiology. Chapter 11: New anatomical paintings have been included, depicting the muscles of the forearm and hip, and many figures have been enhanced and improved. Chapter 12: The art program for the neurophysiology section has been modified, with new Navigators and new art and illustrated tables linked to the discussions of graded potentials, action potentials, synaptic function, and neural processing. Chapters 13,14, 20, 21, 22, 26, and 28 (among others): New anatomical art and new physiological diagrams have been added to accompany a revised coverage of reflexes, cardiovascular function, immune function, and renal function. MEDIALABS

Each chapter of the Fifth Edition contains an integrated learning tool celled a MediaLab. These innovative sections have been developed with the assistance of Kate Flickinger, Ph.D., of Maui Community College. Kate has extensive research and teaching experience in anatomy and physiology and specializes in media use and instructional design. (Her brief biography appears on page iv.)

Although computers continue to become more available to both faculty and students, relatively few instructors have used Web-based assignments in an A&P course. The reasons are that (1) instructors don't have time to cover the material already in the course syllabus and text; (2) there is no demonstrable link between the URL provided and the course material that will affect student grades; and (3) there are no guidelines for time expenditure—students could wander an the Internet for hours, when they might be better off spending that time studying their textbook and lecture notes. MediaLabs address these concerns by providing specific, time-constrained exercises with clearly stated objectives that relate the Web-based activities to the core chapter content. It is our hope that this feature will enable instructors to capitalize on the wealth of Web-based content as it provides students with alternative learning opportunities. FORMAT AND DESIGN CHANGES

Introductory A & P students often need a lot of help with organizing and integrating the material, so this textbook offers a variety of pedagogical aids. The red figure locator dots, red checkmarks in Concept Check Questions, and Concept Link icons that distinguish this textbook from all others are important and effective learning aids that were, in many cases, suggested by students themselves. Focus-group participants and reviewers who used the Fourth Edition—as students or as instructors—were virtually unanimous in telling me to retain these features in the Fifth Edition. These pedagogical aids were retained, but the design has been changed to soften their visual impact. As a bonus, this new design has enabled me to coordinate the narrative and illustrations more closely. CHANGES TO THE LEARNING SYSTEM

One of the most important aspects of this new edition, from my perspective, is that I had the chance to look at the functionality and integration of all the components of the learning system developed over the last 12 years. That means examining not just the textbook and Applications Manual, for which I am largely responsible, but the study guides, CD-ROMs, websites, and other components that are created by others. As you know, each medium has its strengths and weaknesses. So, when I started dealing with content issues, reviewer comments, and so forth for the textbook revision, I also began working with the talented editorial and media staff at Prentice Hall to examine each element in the learning system. On the basis of feedback from faculty, students, and technical experts, we made decisions as to how the various components might be rearranged to make better use of the available media and to improve the delivery of the revised text content. I can give you a few specific examples here; others will become apparent as you become more familiar with the new edition.

We began by looking at the material in the textbook, the Applications Manual, student CD-ROMs, and Companion Website as though it were a single pool of resources. We then allocated content to take advantage of the strengths of each medium. After distributing assets, we evaluated each to determine how it could be enhanced and integrated with the whole to support an improved learning system. This evaluation led to several major changes from the approach used in the Fourth Edition.

The Companion Website has been enhanced to include roughly four times as many exercises, many of them graphics-based. It also includes animations, the eBook version of the textbook, and more extensive links to other sites. The Companion Website now incorporates many components that were formerly distributed among different media, making it more convenient and accessible to students. Critical-Thinking Questions and Clinical Problems, formerly included in the Applications Manual, now appear in an interactive framework on the Companion Website. Adaptation and integration with the Companion Website have made it easier to seek answers, share results, and submit conclusions and opinions for review by study groups or to instructors. The content and approach of the interactive exercises used in the Fourth Edition CD-Study Guide has been adapted to the Companion Website for the Fifth Edition. Although the CD-Study Guide has been discontinued, the questions have been merged into a common resource on the Companion Website. The eBook version of the textbook, which in the Fourth Edition was part of the CD-ROM, has been moved to the Companion Website, where it can be linked to animations and related websites and used as a resource while you work through the review exercises. Like the Fourth Edition's eBook, this one includes art from the textbook as well as more than 75 animations developed directly from that art. The eBook also has linked Glossary terms and Concept Check Questions (with links to the answers). The CD-ROM accompanying the Fifth Edition contains animations, simulations, and tutorials that are either interactive or so graphics-intensive that, given the connect speeds available to most students, it would be impractical to deliver across the Internet. The CDROM also contains an audio-glossary to enhance the vocabulary of anatomy and physiology and Case Studies to support problem-based learning. Additionally, a search tool is available to help users easily locate the material most important to them. These resources are fully operational without an Internet portal, but if one is available, the CD-ROM includes a direct link to the Companion Website. With the exception of the application questions, which have moved to the Companion Website, and the Case Studies, which have moved to the CD-ROM, the scope and coverage of topics discussed in the Applications Manual remains comparable to that of the Fourth Edition. (Additional details are provided in a later section of this Preface.) However, the clinical content has been improved and updated, many new illustrations have been added, and the tables have been extensively revised. Images from the Fourth Edition Applications Manual have been combined with new images to create a Companion Atlas. This atlas, which appears at the back of the Applications Manual, contains many new photographs by Ralph Hutchings. Each image is cross-referenced to figures in Fundamentals of Anatomy and Physiology. By placing these images in the Companion Atlas, they can be presented in a larger format than would be possible were they included in the textbook itself, and they can be referenced as needed from many chapters. The Companion Atlas includes (1) color Embryology Summaries dealing with the developmental origins of each body system; (2) color plates of surface anatomy, skeletal anatomy, and cadaver prosections; and (3) a series of high-quality black and white images produced by CT, MRI, and contrast X-ray techniques.

Each of these components will be considered individually in the Supplements section next. But this brief overview should give you a sense of the nature and goals of the reorganization. THE SUPPLEMENTS PACKAGE

The supplements team consists of talented A & P instructors, most of whom have been using this textbook since its First or Second Edition. Their efforts are coordinated by the supplements editors and multimedia editors at Prentice Hall. During the development of the Fifth Edition, they have worked with me as an extra team of reviewers. In return, I have provided them with additional suggestions and comments while their revisions were under way. FOR THE INSTRUCTOR

Instructor's Preparation Box
Prentice Hall and I have tried to simplify the task of preparing lectures for this course. The Instructor's Preparation Box contains three sets of materials for each chapter. The first set contains traditional Instructor's Manual materials, including detailed lecture notes and an organizational grid of visual resources by chapter. This set also contains suggested demonstrations, analogies, answers to end-of-chapter questions, and mnemonic activities designed to engage students' interest and to provide some additional flavor for your lectures. The second set contains student handouts—including crossword puzzles and Quiz Art (line art without labels) for each chapter. The third set contains all the transparency acetates by chapter. Also included is a Lecture Presentation Notebook to help you organize your lecture material.
(0-13-019675-4)

Instructor's Manual
This useful resource includes a wealth of materials to help you prepare and organize your lectures, such as lecture notes, vocabulary aids, applications, and classroom demonstrations. To help you organize all the visual resources provided in the supplements package, this manual also includes a detailed grid that correlates each section of the textbook with the visual aids that support that section. At one glance you can determine which transparencies, animations, and CDROM images are available for your lecture. New to this edition are Medialab Instructor Notes, designed to ensure successful and meaningful use of the Medialab activities in each chapter of the textbook.
(0-13-019676-2)

Transparencies
The transparency set has been significantly improved and expanded. More than 800 acetates are included, with art and labels enlarged for use in large lecture halls. Where possible, complex figures have been divided into separate transparencies for improved clarity and teaching effectiveness. The selection of acetates and the quality of each image have been assessed by faculty reviewers to ensure that we offer the best possible presentation.
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Test Item File and Computer Test Manager
The Test Item File has been thoroughly revised and reorganized for easier selection of questions for every objective in the textbook. A test bank of more than 3000 questions organized around the three-level learning system (as seen in the textbook and Study Guide) will help you design a variety of tests and quizzes.
(Print format: 0-13-019678-9)
(Software: Windows 0-13-019679-7, Mac 0-13-019681-9)

Image Bank and PowerPoint Gallery
Available in both Windows and Macintosh formats, this CDROM includes both an Image Bank and a PowerPoint Gallery. The Image Bank contains more than 1100 illustrations, including line art and photos from the textbook, cadaver and cat dissection photos, MRI and CT scans, X-rays, and laboratory model photos. Of special note is the inclusion of a library of unlabeled art. This material can easily be used to develop art-based quizzes, customized to serve individual presentation needs, or printed within your course support material. In addition, the CD-ROM includes animations of more than 75 of the most difficult concepts in anatomy and physiology. To provide yet another resource, Prentice Hall has assembled a complete series of PowerPoint slides for the entire course. These slides can be customized to fit your particular needs, but the basic—and time-consuming—work has been done for you.
(0-13-019682-7)

Laser Disk
The Prentice Hall laser disk, Anatomy and Physiology in Motion, features a collection of professionally narrated animations of the most complex topics and processes in anatomy and physiology.
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The Martini Companion Website
prenhall/martini/fap5
The new Companion Website has been designed to make it easier to teach anatomy and physiology and to make it easier to incorporate Web-based activities into the core curriculum. One of the key advances is the inclusion of chapter-based Medialabs. Medialabs provide specific, time-constrained exercises, called Web Explorations, with clearly stated objectives that relate the Web-based activities to the chapter content. The Web Explorations have been designed (1) to enable instructors to capitalize on the wealth of Web-based content and (2) to provide students with alternative learning opportunities. To help you implement these MediaLabs into your course, the Instructor's Manual offers instructions for their use.

The Companion Website also provides a wealth of other materials to help instructors enhance the course. One of these is the Syllabus Manager tool, which enables instructors to build easily and manage custom online syllabuses. This tool provides a seamless way for you to link to content provided by Prentice Hall and offered by other sources on the Web. If you've ever thought about offering Web-based or distance-learning options to your course, then you should consider this free resource.

In addition to the basic tools available on the Companion Website for this textbook, Prentice Hall provides rich and thorough course cartridges for both the WebCT and the Blackboard course management systems. Many campuses have already selected one of these course management tools to help instructors develop and deliver content for Web-based and distance learning.

I hope that as the year passes, you will use the Companion Website or my email address, listed at the end of the Preface, to contact me with suggestions for future improvements, new illustrations, or news of interesting research developments. Distance is no longer a limiting factor in our "global A & P village," and I hope that even more instructors and students will participate in the development of future editions. FOR THE STUDENT

Applications Manual
Each new copy of the text comes packaged with an Applications Manual, which is written in collaboration with Kathleen Welch, M.D., my wife, who is also the clinical consultant for the text. This unique supplement provides access to interesting and relevant clinical and diagnostic information. It presents that information in a framework that helps students develop problem-solving skills. The book begins with an overview of the way diseases are diagnosed, and this leads to a discussion of the scientific method and to the use of logic and reasoning to evaluate health-related statements and claims. It then provides background information about chemical, cellular, and molecular disorders and techniques. Finally, it presents the major categories of disorders and important diagnostic techniques for each body system. Although it can be read separately, each major topic in the Applications Manual is cross-referenced to specific pages in the textbook.

The Applications Manual is designed to demonstrate the relevance of key concepts presented in the textbook. By placing the material in a separate volume, topics can be covered in greater depth—or skipped—without interrupting the flow of information in the textbook. Few instructors will require their students to read the entire Applications Manual, but each student will refer to segments of particular importance to their career plans or their personal or family health. In subsequent courses, it becomes an invaluable reference that links the topics covered in more-advanced courses with the basic anatomy and physiology covered in their introductory-level course.

The Applications Manual also contains a Companion Atlas, which consists of Embryology Summaries for all organ systems; photographs of skeletal anatomy, surface anatomy, cadaver prosections, and plastic models; and representative images produced by CT, MRI, and contrast X-ray procedures.
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Study Guide
This very popular Study Guide, written by Charles Seiger, is an excellent way to review basic facts and concepts as well as to develop problem-solving skills. A variety of questions, including labeling and concept mapping, are keyed to every learning objective in the textbook and are organized around the three-level learning system used in the textbook.
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The Martini Companion Website
prenhall/martini/fap5
Not only will the new design and content of the Companion Website for Fundamentals of Anatomy and Physiology make it easier for instructors to use and assign material, but this website has also been redesigned to make it easier for students to learn anatomy and physiology. Notice that I did not say that the website makes it easy to learn this subject; rather, it makes the process of learning anatomy and physiology less stressful and more interesting. To do this, the Companion Website must be engaging, appealing to students with diverse learning styles and backgrounds. It must not just provide reinforcement and feedback, although those are important; it must also provide insights that help clarify difficult topics. The benefits of working with this website must be apparent and real. Students should come away with a better understanding of the material, and that understanding should be reflected in their performance on the next exam. To accomplish these goals, the media team has redesigned the website and integrated multilevel questions, image banks, links to other websites, guided activities, and the eBook version of the textbook. For logistical and copyright reasons, the more-comprehensive Companion Website resources are passcode-protected. Each new copy of the Fifth Edition comes with a passcode that, when activated by a student, remains "live" for 18 months. Passcodes can also be purchased online for a small fee. Each instructor receives a passcode good for the life of the edition.

Martini Interactive Student CD-ROM
This CD-ROM was designed to accompany your textbook. It is fully integrated with both the textbook and its Companion Website. The CD-ROM contains interactive tools to help you visualize anatomy and physiology; three-dimensional animations; fly-through panoramas of the heart and gastrointestinal tract; interactive tutorials; clinical case studies; an audio glossary; and a link to the Companion Website.

The animations were developed with data from the Visible Human Project, sponsored by the National Library of Medicine. An easy-to-use navigation bar allows you to rotate each structure 360o, peel away the layers of each image, and view the structures with the labels on or off. The interactive tutorials present the most difficult topics in anatomy and physiology so as to help you discover the underlying principles while you control the flow of information. Each tutorial includes audio narration throughout. The clinical case studies are organized into steps that give you the opportunity to practice and apply your knowledge of anatomy and physiology in a practical and realistic way. These case studies, derived from actual case histories, support problem-based learning.
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Science on the Internet: A Student's Guide
2000-2001
This guide is the latest in a series written by Andrew Stull and Harry Nickla to help you use the Internet. It is a handy reference to get you up to speed on the World Wide Web's vast resources, including the Companion Website for this book. The guide, a unique resource, gives clear steps to help you access regularly updated biology resources as well as an overview of general navigation strategies and techniques to help you critique material that you find on the Web.
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Video Tutor for Anatomy and Physiology
This videotape offers high-quality tutorials for anyone with access to a VCR. Each segment includes a professionally narrated animation that walks you through the most difficult physiological concepts and offers self-check questions that allow you to test your understanding of the material. Segments of the Video Tutor include membrane transport, protein synthesis, muscle contraction, action potential propagation, vision, auditory function, heart function, urine formation, and the immune response.
(0-13-751843-9)

The New York Times "Themes of the Times"
Prentice Hall's unique alliance with The New York Times enhances your access to current, relevant information and applications. Articles are selected by the textbook author and are compiled into a free supplement that helps you make the connection between your classroom and the outside world.
(0-13-089311-0) FOR THE LABORATORY

Prentice Hall publishes a variety of laboratory manuals to meet the diverse needs of anatomy and physiology labs. Please see your Prentice Hall sales representative for more details. Here is a list of those manuals:

Laboratory Textbook of Anatomy and Physiology, Second Edition, by Michael G. Wood. This full-color, 700-page lab manual has been designed to complement Fundamentals of Anatomy and Physiology by using compatible line art and terminology. It features cat dissections.
(0-13-019694-0) Laboratory Manual for Fundamentals of Anatomy and Physiology, Fifth Edition, by Roberta M. Meehan. Cross-referenced to the Fundamentals textbook and using compatible line art, this manual features both cat and fetal pig dissections.
(0-13-019693-2) Laboratory Exercises in Anatomy and Physiology with Cat Dissections, Sixth Edition, by Gerard J. Tortora and Robert B. Tallitsch. This full-color manual features cat dissections and graphics.
(0-13-920323-0) Anatomy and Physiology Laboratory Manual, Sixth Edition, by Gerard J. Tortora and Robert J. Amitrano. This full-color manual offers a variety of laboratory exercises with minimal mammalian dissections.
(0-13-089670-5)

From the Back Cover
This comprehensive, well-integrated book is known for its outstanding art program, readability, and innovative teaching and learning system. Fundamentals of Anatomy and Physiology offers a well-integrated media program. Covers the integumentary system; the axial skeleton; the appendicular skeleton; articulations; muscle tissue; the muscular system; neural tissue; the spinal cord and spinal nerves; sensory function; the endocrine system; blood; the heart; the respiratory system; the digestive system; the urinary system; the reproductive system; and more. Ideal for readers wanting to learn about Anatomy and Physiology.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great Book
By arabhorseowner
I bought this book for my daughter who is a junior in high school. Her school did not have enough textbooks for even half of the class to have a book, so the students were having to share books which made it difficult for her to do her homework as she was suppose to look things up in the book.
This book has an abundance of information and I would recommend it to anyone interested in anatomy or physiology.

5 of 5 people found the following review helpful.
Good Textbook for Anatomy and Physiology Students
By A Customer
I was assigned this book both for my college anatomy and physiology I and anatomy and physiology II classes. I was a little intimidated by the sylabus for the course---muslces, innervations, insertions, origins. I then started to read this textbook and I found that anatomy and physiology wasn't as hard as I thought. However, this textbook is filled with a lot of information---CNS, PNS, digestive system, axons, etc. I didn't really know what to study until I got the following which is on amazon:
Key Facts for Anatomy and Physiology by Patrick Leonardi
This study guide showed me the key topics and high-yield test items to study, for my college A and P exams. A few friends of mine who are pre-med majors told me about this study guide and how it helped them. My advice is to get both books. It is better than taking A and P over again.

5 of 6 people found the following review helpful.
Well worth the weight
By S. Hall
This book is well worth buying, sure it is heavy but the content is invaliuable, the diagrams are clear and easy to understand. The only problem with the book is the weight, the fifth edition has a hardback text book as well as a very usefull aplications manual that shows how symptoms can be looked at as well as giving working examples.
The book is a complete package incluiding a CD rom, and a related website as well as two books, and end of chapter summaries and questions help with revising. The only point worth mentioning for other British customers is that the book uses American spellings such as "Esophagus" rather than "Oesophagus" which is handy to keep in mind when looking through the index!

See all 19 customer reviews...

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Senin, 10 Februari 2014

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Carpenter's Complete Guide to the SAS Macro Language, 2nd Edition, by Art Carpenter

Carpenter's Complete Guide to the SAS Macro Language, 2nd Edition, by Art Carpenter



Carpenter's Complete Guide to the SAS Macro Language, 2nd Edition, by Art Carpenter

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Carpenter's Complete Guide to the SAS Macro Language, 2nd Edition, by Art Carpenter

Art Carpenter thoroughly updates his successful first edition with an extensive collection of new examples and techniques. Addressing the composition and operation of the SAS macro facility and the SAS macro language, Carpenter's Complete Guide to the SAS Macro Language, Second Edition, is filled with ready-to-use macros, macro functions, and macro tools that will enable you to effortlessly convert SAS code to macros, define macro variables, and more! New topics include writing user interfaces with %WINDOW, using SYSPARM and SYSPBUFF, using CALL EXECUTE, deleting macro variables using %SYMDEL, using macro recursion, and creating your own macro functions. Also included are new SAS(r) 9 features such as statements that include %ABORT and %RETURN, system options for the macro language, macro functions, autocall library macros, and code recovery options for compiled stored macro libraries. Many topics from the first edition have been expanded. Whether you're a new user with a basic understanding of Base SAS or an experienced programmer in need of an advanced reference manual, this is the macro book you've been searching for!

  • Sales Rank: #1068782 in Books
  • Published on: 2004-03-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 1.13" w x 8.50" l, 2.56 pounds
  • Binding: Paperback
  • 385 pages

Review
Art Carpenter has been hard at work since his first edition was published in 1998. He has added enough new material to double the size of his original work. Many more complex ideas of macro usage are illustrated here, with diverse topics brought together and discussed as whole concepts. I would recommend this book to beginners as well as advanced programmers who wish to be proficient in their usage of the simple yet powerful SAS macro language. --Ronald Fehd, Centers for Disease Control and Prevention

Art has once again written a fantastic SAS book. It is very complete in its coverage of the macro language, covering everything from the basics to advanced topics. It makes an excellent reference book with its clear layout. I would highly recommend it particularly to experienced SAS programmers who want a complete macro reference which extends to cover advanced topics. I wrote the "Advanced Macro Programming" course for SAS UK, and this would make a perfect companion to that course. In short, it's a fantastic book and contains plenty of new material compared to his first. It will surely pay for itself in no time. --Philip Mason, Wood Street Consultants

Having used SAS for 25 plus years, I can honestly say I am always amazed at what I learn from reading SAS Press titles and the little things I may have overlooked or forgotten. Art did an excellent job writing this book with plenty of good examples and well-documented bullets and callouts of each step within his examples. He has also included a number of good macros that could be used by any SAS developer and incorporate them into their library of tools. This is a must-have book for the serious SAS developer who wishes to use and learn the SAS macro language. --Charles Patridge, The Hartford Financial Service

About the Author
Art Carpenter, an independent consultant and statistician, has been a SAS user since the mid-1970s. He provides training and instruction on the SAS macro language and other SAS topics to SAS users nationwide. In addition to being the general editor of the Art Carpenter SAS Software Series, his impressive list of publications includes Annotate: Simply the Basics, his co-authored Quick Results with SAS/GRAPH Software, two chapters in Reporting from the Field, and over four dozen papers and posters presented at the SAS Users Group International (SUGI) conference and various regional and international SAS Users Group conferences.

Art has served as a steering committee chairperson of both the Southern California SAS Users Group (SoCalSUG) and the San Diego SAS Users Group (SANDS) conferences. He has also served as a conference co-chair of the Western Users of SAS Software (WUSS) conference, and conference chair and Executive Board member at SUGI.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Four Stars
By Ankur Gupta
Only one issue.... didn't have much example in explaining the concepts.

0 of 0 people found the following review helpful.
Tips
By Douglas Schumann
I needed to get a really good understanding of SAS macros and how to apply them in data manipulation steps

10 of 23 people found the following review helpful.
For Beginners Only
By J. Wang
It is definitely not for advanced programmers, it is not designed to train you the ability to write your own code entirely as when using C++ or R language.

The book basically tells you how to manipulate existing SAS macro functions with the framework of SAS data step. I strongly doubt that a reader who finishes this book would acquire the ability to write a simple code on his own, for example, a code to compute the sum of integers from 1 to 100 under Macro environment.

But still, this is not a very bad book for two reasons:

1, there are not many books about writing (true) code in SAS;

2, the programming under SAS macro is very limited due to its poor design.

See all 13 customer reviews...

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